4 European Luxury Hotels to Watch This Summer: Wellness, Seaside Charm & Authentic Elegance

Creta Maris | Crete, Greece

Europe continues to lead the way in delivering unforgettable luxury travel experiences—and this summer, four remarkable hotels are redefining what it means to travel in style. Whether your clients are seeking restorative wellness, beachfront relaxation, cultural immersion, or cliffside serenity, these handpicked properties offer something exceptional.

Here’s why Abano Grand Hotel, Lazure Hotel & Marina, Creta Maris, and The Santo Collection should be on your radar—and at the top of your clients’ wish lists.

Abano Grand Hotel – Abano Terme, Italy

Europe’s Luxury Thermal Wellness Icon

Set in the spa town of Abano Terme, just 45 minutes from Venice, Abano Grand Hotel is Italy’s only 5-star luxury hotel in a thermal destination. Known for its medically certified mud and thermal water treatments, this elegant retreat blends science and spa in an environment of pure relaxation.

Guests come here to detox, de-stress, and rejuvenate through personalised wellness programs, thermal pools, anti-aging treatments, and five-star dining. Whether for post-operative recovery, long-stay wellness travel, or simply a luxury spa break, Abano Grand offers an unrivalled experience.

Ideal for: Mature travellers, wellness seekers, health-conscious luxury clients

Lazure Hotel & Marina – Herceg Novi, Montenegro

Boutique Adriatic Charm with Modern Luxury

Nestled in the picturesque coastal town of Herceg Novi, Lazure Hotel & Marina is a hidden gem on the Montenegrin Riviera. Combining an 18th-century Venetian stone building with sleek modern design, the hotel offers timeless elegance and a private marina overlooking the Adriatic Sea.

With a full-service spa, a choice of historic or contemporary rooms, fine dining, and easy access to sailing adventures, Lazure delivers boutique luxury without the crowds. It's the perfect alternative for clients seeking refined seclusion and a touch of coastal glamour.

Ideal for: Couples, small groups, yachting travellers, and romantic getaways

Creta Maris Resort – Crete, Greece

Family-Friendly, Eco-Conscious Luxury on the Beach

Located in Hersonissos, Creta Maris Resort is a luxury, all-inclusive beachfront escape designed for families, couples, and sustainability-minded travellers. It offers over 600 rooms and suites, multiple restaurants, expansive pools, kids' activities, and a holistic spa—all set against the backdrop of the Cretan sea and culture.

Beyond the amenities, Creta Maris is deeply committed to sustainability, with initiatives that include waste reduction, local sourcing, and cultural preservation. It's not just a holiday—it's a celebration of authentic Greek life.

Ideal for: Families, multi-generational groups, eco-conscious travellers.

The Santo Collection – Santorini, Greece

Mindful Luxury Across the Santorini Cliffside

Comprising three unique properties—Santo Pure, Santo Mine, and the soon-to-launch Santo Vista—The Santo Collection offers tranquil Cycladic sophistication in Santorini’s iconic Oia village. The hotels are defined by minimal design, sunset views, and a focus on wellbeing and sustainability.

Guests can indulge in natural spa therapies, curated culinary experiences, and the gentle rhythm of slow travel. Each property caters to those seeking peace, privacy, and reconnection in one of the world’s most magical settings.

Ideal for: Honeymooners, wellness travellers, design lovers, solo explorers

Whether it’s wellness in the Italian spa capital, boutique charm on the Adriatic, beachfront Greek hospitality, or Santorini’s soulful luxury, these four destinations offer extraordinary value for your high-end clients.

Each of these properties brings a unique story and atmosphere—yet all share a dedication to refined service, thoughtful design, and unforgettable experiences.

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